Category: International Marketing mangement
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Argentina has been producing wine since the 16th century and has just started co
Argentina has been producing wine since the 16th century and has just started competing globally. Currently, there is 278 wineries with 1047 labels. Ninety-five (95%) of wine consumption is produced domestically. The opportunities Argentina presents are attractive to foreign investors from around the world. The Malbec grape is very well known in Argentina. However, consumers in…