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The assignments in this course are framed around a scenario in which you are hired by a company as a consultant to provide a recommendation on solving a challenge or capitalizing on an opportunity. You will draw upon your knowledge and skills around operations, finance, marketing, leadership, etc. for each assignment.
Responding with 1-2 paragraphs:
Company is Universal Music Group.
1. Identify one challenge or opportunity that you will address as a consultant. In your speaker notes, explain the basis or rationale behind this selection. Remember, you are creating a pitch to the company leadership. Convince them why they should address this challenge or opportunity.
For paragraphs 2-3 research close competitors of the company to determine their approach to a similar challenge or opportunity.
Paragraph 2-3. Analyze similar solutions for the challenge or opportunity from two competitors. Be sure to provide specific, relevant details to connect the competitors’ approach to your recommendation.
Paragraphs 4-6, Recommend an approach to solve the challenge or capitalize on the opportunity identified for the company. Include specific details explaining which areas in the company would be the focus of your recommendation. (e.g. human resources, management, accounting/finance, marketing, etc.)
Lastly, Use three or more quality sources to support your writing. Choose sources that are credible, relevant, and appropriate.
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