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Please write in paragraph format. A paragraph is a minimum of 4 sentences. However, this does not mean receiving full credit. Please lean on the side of writing more to express comprehensive understanding of the materials. Imagine you will report this article to business team and this information will guide the next social media campaign.
This document will be submitted through a plagiarism check. Please use your own words and phrases. Submit in .doc/.docx/.pdf format.
1) Please describe the purpose of the study. Why did the researchers perform this study? How does this build on previous research?
2) Please describe the method of the paper (qualitative/quantitative/literature review/etc.). What was their scientific process other researchers could follow to repeat or build on their study?
3) What are the key findings to their results? What key statistics or metrics were reported (e.g., regression results with beta coefficients and p-value, etc.)
4) What are the applications for this study to marketing/business? How is this information useful? What is a limitation to their results/findings?
5) Article in a tweet (Twitter) (280 characters)
Imagine tweeting what this article is about to your followers. Summarize the article’s purpose, method, and findings. Give an example or application so readers can relate. This tweet should be entertaining or interest users to share.
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