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this paper is a marketing product and brand management. the company i chose to revitalize is Dell. below I have attached 3 files: IMG: is the outline of the paper which consists of a first-page executive summary (intro to brand, situation, recommendation) followed by the background, problem statement, brand equity analysis, analytics (pros and cons, swot), next step/launch, and topic/section headings, last page is the reference page. “final brand development and peloton paper” files are both examples of papers from last semester that received an A, which should help you structure the information into the paper.
Revitalizing Dell: Adapting to a New Tech Era
Dell Technologies, known for its direct sales of customizable PCs, faces challenges in a tech
world that’s rapidly changing. The shift towards smartphones, tablets, and cloud services has
impacted Dell’s visibility and sales, as consumers now prefer devices that fit a digital lifestyle over
traditional PCs. This shift, along with tough competition from cheaper alternatives, shows Dell
needs a fresh approach to regain its position in the market.
To turn things around, Dell could look into its strengths and opportunities, like its solid
reputation in enterprise solutions, and dive into emerging tech trends such as artificial intelligence
(AI), the Internet of Things (IoT), and green computing. By focusing on innovation and tapping
into new tech markets, Dell has a chance to appeal to modern consumers who value both
advanced technology and sustainability. Marketing efforts should highlight Dell’s innovative
products and commitment to the environment, aiming to attract a broader audience.
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