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Please answer one of the following.
1) Let’s say that MLB has decided to put an expansion franchise in Portland, Oregon. What would be a good brand name for this new franchise? Why would that be a good team name? (Hint: The answer needs to have something to do with brand associations.)
or
2) Choose one professional sports team that you think should be rebranded. Discuss why you think the team should be rebranded and what you would recommend they do. Should they create new logos, use new colors, change the team name, etc.? What strategies should they incorporate while making these changes?
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