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Make recommendations for people in business about how to make ethical decisions. Consider: the need for established policies (vs. making it up as you go along), examples where the situation needs to be considered (exceptions to the rules, professional judgement), the need to apply policies to everyone (including yourself, the owner, top leaders), considering the business reputation in the community, your own personal ethics, the high cost to organizations when reputation is damaged (e.g., current Wall Street Journal story examples).
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