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Submit a written paper that examines the following:
Examine your three financial measures (KPIs) that you will track through your simulation (note – this assignment will repeat for every round that you run). Financial Measures can be found in the various reports that Capsim creates after you have completed a round.
Include a 4th financial measure of your choice that adds to your understanding of the company’s performance. See page 1 of the Courier for some ideas for different financial measures to examine.
In each round, you are making some of your decisions based on the Customer Buying Criteria – what do the customers expect in the products that they purchase? This information for each of your products in the five product segments can be found on pages 5-9 of the Courier.
Report on a different Customer Buying Criteria each week. For example, for this assignment look at Size for your product Able in the Traditional segment. Identify the criteria, define the criteria (the Capsim Help & Support can help with this). Then explain what the customer expectations are and what you set for your product on that dimension. Finally, compare your position with the Customer expectations and how the competitors set that number for their products.
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