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Essay Question #1
Instructions: In keeping with the first Course Learning Objective, explain marketing concepts in the context of marketing problems. A) How do the concepts of Consumer Purchase Types and Involvement, as discussed in Chapter 2, relate to the specific challenges mentioned in the WSJ article faced by travel and event companies? Provide examples. B) How can elements of Sensation and Perception, as well as Learning Memory and Emotion, enable Hostess, Hershey, and Simply Good Foods to encourage repeat purchases when facing the specific challenges mentioned in the WSJ article? Provide examples.
Essay Questions #2
Instructions: In keeping with the second Course Learning Objective, design and debate proposals for solutions to marketing problems. How might Kellogg’s and General Mills make their cereals or other products more appealing to parents and children? Consider and describe how these companies might employ A) Operant Conditioning, B) Classical Conditioning, C) Motivations, and D) Behavioral Economics. E) Which techniques do you feel would be the most effective? Justify your answer with facts from the book and WSJ articles, as well as examples.
Submission Instructions:
Submit a single Microsoft Word document containing your answers to these essay questions. *
As stated on the rubric, each essay is to be at least one page, and each is to be separate.
The bibliography/references are the only elements of these two separate essays that can be combined.
See the detailed rubric for this assignment. As shown in the announcement video on the subject, click on the “longer description” icon for details.
Remember ALL essay assignments will be checked for plagiarism and the involvement of artificial intelligence resources like ChatGPT.
As the rubric states, cite your sources using APA style, including the textbook and articles.
Book: Iacobucci, D. (2021). Marketing Management. Sixth Edition, Cengage
Learning.
articles: https://longwood.instructure.com/courses/1313084/files/58250063?wrap=1
https://longwood.instructure.com/courses/1313084/files/58318101?wrap=1
https://context.wsj.com/class/55869720-9d5c-11ee-9938-c7503aee8ea2/content/b68457f0-9d5d-11ee-8282-53355eed8134
https://longwood.instructure.com/courses/1313084/files/58250059?wrap=1
https://longwood.instructure.com/courses/1313084/files/58250060?wrap=1
https://longwood.instructure.com/courses/1313084/files/58317917?wrap=1
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