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Marketing executives in health care are often asked to develop different communication strategies for different segments of the consumer market based on their insurance coverage. It is important to understand the differences between each of these coverage options.
Watch “Consumer Cost” as you prepare to respond.
As you consider the major health care coverage categories, identify the primary differences regarding consumer demographics.
How do different demographics and generations affect the health care market, if any?
How do you think B2B decision-making compares or contrasts with B2C decision making?
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