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Description of the assessment
Individual
Personal blog
100%
15 minute presentation 1,2,&3
23:59 before Midnight Swiss time, 07/03/2024 Week 10 TBD
29/04/2024
Summary of Assessment Method: Develop and present a personal blog promoting culinary tourism (15 minutes). On successful completion of the module students will be able to:
1. Critically evaluate how a community and individual can successfully promote culinary tourism.
2. Synthesise the theory and concepts related to promotion of a city or region as a culinary destination.
3. Explore a range of current issues within culinary tourism such as social responsibility, ethics and
sustainability.
Assessment Content
of learning outcomes 1, 2 and 3.
Based on the achievement of learning outcomes 1, 2 and 3.
This assessment requires you to conduct a piece of research based on a topic that you will select in week 2 related to a geographical site and how to promote their unique culinary products and culture via a blog that you will create. In this work you need to fully focus on the topic that was agreed upon with your tutor but more importantly apply the concepts we have seen throughout the module. This research will culminate into a personal blog to be presented to your tutor and classmates in week 9/10.This research will mean that you need to read widely on the topic and to collect a range of references that will also underpin your work. You are advised to start working immediately on this project. Your blog should basically follow the following format:
• Title
• About me
• Aims and Objectives – what is going to be elaborated in the blog?
• Your recommendations for local attractions or places of interest to visit
• The design and user friendliness of your blog will be part of this assessmentcomponent
(see assessment criteria for detailed information)
• Recommend three options for places to stay – affordable, mid-range and luxury. Make sure
there is clear information on how to get there and what type of transportation would you
recommend and what budget is required (room prices etc.).
• Where would locals send you to eat? – follow the same format as the recommended options
for places to stay (3 options) and make sure there is a link between them (affordable
accommodation – cheapest food options, prices, how to get there etc.).
• Your presentation, design and your user-friendly blog will be part of this assessment
component (see assessment criteria for detailed information).
Your blog will be made on wix.com and should contain the content listed above but it canbe extended in imaginative ways if desired. It should be clear and concise with correct use of English and Harvard style referencing as needed. You will be given a virtual space to display your blog and will be expected to present your design and to answer questions from both your tutor and other students. For submission, you will paste screenshots of each section of your blog into a document and submit it via Blackboard.
Blog Format:
The purpose of this assessment is to have a basic idea of how to create and present a blog that is relevant, user-friendly and pleasing to the eye.
It should have a menu bar with the following webpages:
• Homepage
• About you
• Local Attractions
• Places to Stay
• Places to Eat
You are encouraged to use creative titles for the above-mentioned pages.
Your blog presentation slides should include:
• An “about you” section
• a mood board and colour palette
• screenshots of each section (homepage, places to visit, places to stay, places to eat)
• Must try restaurants with respective dishes.
What needs to be done in the presentation:
• Present the user friendliness and design of the blog.
• Present the main local attractions, the chosen hotels, and restaurants.
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