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I am a master’s student at Kansas State University in the Agricultural Communications department and I am beginning my case study for my master’s project. My topic is brand consistency and differentiation at my place of employment, Purple Wave Auction. The case study will conduct internal interviews with employees about branding to ultimately make conclusions about Purple Wave’s external communication and branding. All that is needed for this assignment is an introduction to the case study. Introduction can include facts about Purple Wave and the online auction business. Overall provide background information and explain the need and importance for the case study. APA sources are required.
Below are some additional articles that can serve as examples.
For the topic: https://doi.org/10.4148/1051-0834.1074
For methods and findings write up examples: https://doi.org/10.4148/1051-0834.2380
https://doi.org/10.4148/1051-0834.2383
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