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create a marketing plan essay for a rage room named “Demolition Depot”
marketing plan categories
1. Company -this should include brief discription of the outline business strenggths, weakenesses, opportunities and threats at least two each situation analysis ( must be relevant to the business)
– introduction
-business overview
– mission & vision statements
– SWOT analysis
situation analysis
2-Market Analysis/Environmental Audit- Objectives of your online business (at least two) The objectives that need to be met. (at least two objectives)
How much money is required to start your online business and how is the money going to be spent
a. Marketing Objectives
b. Goals
d. SMART objectives
e. Marketing Budget
3-Competitive Analysis-Identify: Who/where are your competitors? Think beyond the BVI What/who is the market? (Think globally. What is your business advantage?
Remember your market is not confined to the BVI
a. Competition-Direct/Indirect
b. Pricing strategy
c. Competitive Advantage
e. Industry Analysis
4-Consumer Personas and Target Analysis – How did you segment this market?
Age, education, gender, income? What is the target market?
a. Market Segmentation
b. Consumer Demographics
c. Target Audiences
5-Strategies – Which strategy will you use & why?
6-Market Mix Analysis- How does the product or services fit into the Market Mix?
a. Product
b. Place/channels
c. Price
d. Promotion
7- Calendar – When will you do certain things? For example launch your website
Cover Page – Name of project, your name, college and department, subject. Instructor’s name, date. APA Style
Definitions of Terms – all terms must be properly defined and referenced e.g. what is a SWOT analysis
Referencing – APA Style
Formatting – line spacing 1 and ½. Fonts – Times New Roman 12 point
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