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Module 4: Milestone 2
The objective of this milestone is to analyze data using aggregate functions, calculated fields, parameters, and table calculations, and create effective data visualizations.
Prompt
In the first milestone, you came up with 10 questions that you could answer using the dataset you chose. You also identified 10 chart types to answer those questions. For this assignment, you will first answer the following questions:
Based on the feedback you have received, will you alter, remove, or change any questions you have chosen? Why or Why not?
Based on the feedback received, will you alter, remove, or change any chart type you have chosen? Why or Why not?
Next, you will construct charts using Tableau. It is expected that you have one chart for each question. Thus, if you have 10 questions, you should have 10 charts minimum. As you construct your charts, address the following:
Use one of the following in one of your charts: aggregate functions or calculated fields.
Use one of the following in one of your charts: parameters or table calculations.
Consider the Gestalt principles that are covered in Chapter 3 of Story Telling with Data (alignment, white space, and contrast) to answer this question. What things can you add or change to make your charts more effective? Apply at least two of the three principles to at least two different charts.
Consider preattentive attributes and traditional design concepts that are covered in Chapters 4 and 5 in Story Telling with Data to answer this question. What things can you add or change to make your charts more effective? Use one of the preattentive attributes and one of the traditional design concepts to improve the effectiveness of at least two different charts.
Next, you will write a short paper on the data analysis process by addressing the following questions:
How did you use an aggregate function or calculated field in your data analysis?
How did you use parameters or table calculations in your data analysis?
How did the Gestalt principles you have used improve your visuals?
How did preattentive attributes and traditional design concepts you have used improve your visuals?
Is the story you want to tell the same? Did you change your story? If yes, what is the purpose of your updated story?
To successfully complete this assignment, view the following:
Milestone 2 RubricDownload Milestone 2 Rubric
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Milestone 2 Rubric
Milestone 2 Rubric
CriteriaRatingsPts
Aggregate Functions or Calculated Fields10 pts
Proficient
Demonstrates a sophisticated knowledge of aggregate functions or calculated fields through the correct use of aggregate functions or calculated fields on the charts; and explains in detail how to use aggregate functions or calculated fields in data analysis.8.5 pts
Satisfactory
Uses aggregate functions or calculated fields on the charts correctly; and explains how to use aggregate functions or calculated fields in data analysis.5.5 pts
Needs Improvement
Uses aggregate functions or calculated fields on the charts; but the explanation how may be unclear, or the use of aggregate function or calculated field may be incorrect.0 pts
Not Evident
Does not use aggregate functions or calculated fields./ 10 pts
Parameters or Table Calculations
10 pts
Proficient
Demonstrates a sophisticated knowledge of parameters or table calculations through the correct use of parameters or table calculations on the charts; and explains in detail how to use parameters or table calculations in data analysis.8.5 pts
Satisfactory
Uses parameters or table calculations on the charts correctly; and explains how to use parameters or table calculations in data analysis.5.5 pts
Needs Improvement
Uses parameters or table calculations on the charts; but the explanation how may be unclear, or the use of parameters or table calculations may be incorrect.0 pts
Not Evident
Does not use parameters or table calculations/ 10 pts
Gestalt Principles
5 pts
Proficient
Demonstrates a sophisticated knowledge of Gestalt Principles through the appropriate and correct application of two of the three principles to make at least two charts more effective and explains in detail how these principles improve the charts.4.25 pts
Satisfactory
Applies two of the three Gestalt principles to make at least two charts more effective and explains how these principles improve the charts.2.75 pts
Needs Improvement
Applies one or two Gestalt principles to one or more charts, and the explanation how may be unclear, or the application of Gestalt principles may be incorrect.0 pts
Not Evident
Does not apply Gestalt principles./ 5 pts
Preattentive Attributes
5 pts
Proficient
Demonstrates a sophisticated knowledge of Preattentive Attributes through the appropriate and correct application of one of the attributes to make at least two charts more effective and explains in detail how this attribute improves the charts.4.25 pts
Satisfactory
Applies one of the Preattentive Attributes to make at least two charts more effective and explains how this attribute improves the charts.2.75 pts
Needs Improvement
Applies one Preattentive Attributes to one or more charts, and the explanation how may be unclear, or the application of Preattentive Attributes may be incorrect.0 pts
Not Evident
Does not apply Preattentive Attributes./ 5 pts
Traditional Design Concepts
5 pts
Proficient
Demonstrates a sophisticated knowledge of traditional design concepts through the appropriate and correct application of one of the design concepts to make at least two charts more effective and explains in detail how this concept improves the charts.4.25 pts
Satisfactory
Applies one of the traditional design concepts to make at least two charts more effective and explains how this concept improves the charts.2.75 pts
Needs Improvement
Applies one traditional design concept to one or more charts, and the explanation how may be unclear, or the application of design concept may be incorrect.0 pts
Not Evident
Does not apply traditional design concept./ 5 pts
Mechanics
5 pts
Proficient
No grammar or spelling errors that distract the reader from the content. Required tables are clearly labeled4.25 pts
Satisfactory
Minor errors in grammar or spelling that distract the reader from the content. Required tables may be missing or not clearly labeled.2.75 pts
Needs Improvement
Major errors in grammar or spelling that distract the reader from the content. Tables are not included.0 pts
Not Evident
Critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas./ 5 pts
Visuals and Storytelling
5 pts
Proficient
The choice of all visuals is excellent given the data and the story derived from the data.4.25 pts
Satisfactory
Most of the visuals that are chosen are appropriate given the data and the story derived from the data.2.75 pts
Needs Improvement
Some of the visuals that are chosen are appropriate given the data and the story derived from the data.0 pts
Not Evident
None of the visuals that are chosen are appropriate given the data and the story derived from the data./ 5 pts
Content of Report
5 pts
Proficient
The content of the written submission is well-presented and argued; ideas are detailed, developed and supported with evidence, data analysis, tables and figures. A non-technical audience can easily understand the content.4.25 pts
Satisfactory
The content of the written submission is sound and solid; ideas are present. Most ideas are developed or supported with evidence, data analysis, tables, and figures. It may include some content that a non-technical audience may find difficult to understand.2.75 pts
Needs Improvement
The content of the written submission is not sound. Few ideas are presented, and most of the ideas are not developed or supported with evidence, data analysis, tables, and figures. The report is too technical.0 pts
Not Evident
The content of the written submission is inaccurate, unsupported, or very technical./ 5 pts
Total Points: 0
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