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Choose ONE company
in any country.
2. Evaluate the current operation and situation of this company
by carrying out internal and external environmental analyses using
appropriate international marketing theory. Using secondary research of the
organisation/company and country, you are also required to evaluate the wider
and competitive environments.
3. Based on the Task No. 2 analysis, research and suggest ONE
NEW foreign market of your choice (this means that the company does
not currently operate in this country) using international market research
theory and justify why this country is a good/bad market to enter.
4. Provide suggestions for segmentation, targeting and
positioning of your chosen organisation to allow the company to grow
and sustain competitive advantage in the country identified in Task
No.3.
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