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In your engagement responses, please respond to at least two classmates regarding the following:
Based on your classmates’ posts, what value do you believe your classmates’ discussed product or service brings to its customers?
How do you believe the organization might or should carry out customer relationship management (CRM) activities to maintain or increase that value?
Please follow APA seventh edition guidelines for references and citations where used.
response to below –
Who are the target customers? McDonalds targets customer that enjoy quality hamburgers with fresh ingredients, quality and fast servic
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Who are the target customers?
McDonalds targets customer that enjoy quality hamburgers with fresh ingredients, quality and fast service. This fast food restaurant has locations in different demographic locations attracting from all ages and different backgrounds.
What do the target customers want?
McDonalds target customers desire:
1. High quality ingredients
2. Place to buy cheap great tasting hamburgers
3. Fast service with meals ready within minutes
4. Good customer service
What other products, companies, or disruptive technologies is it competing with?
It faces significant competition from other quick-service brands, such as Burger King, Wendy’s (WEN), Taco Bell, KFC, and Subway. Fast-casual restaurants are also close competitors, with names like Chipotle Mexican Grill (CMG), and Panera Bread Company. Starbucks (SBUX) is a specialty quick-service brand that has some offerings that overlap with McDonald’s Downie, 2021).
Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?
McDonalds does demonstrate a customer-focused culture by seeking customer feedback through social media, surveys in order to improve services and products. Its employees are trained to work efficiently and proficiently so they can keep up with customer orders while maintaining product appearance.
References:
Downie, R. (Downie, 2021). Who are McDonald’s main competitors? Investopedia. https://www.investopedia.com/articles/markets/102815/who-are-mcdonalds-main-competitors.asp#:~:text=3%20However%2C%20it%20faces%20significant,)%2C%20and%20Panera%20Bread%20Company.
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