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Read Company Case Bose: Better Prodcts by Focusing on the Product on pages 272-273 of your textbook, then answer the following questions:
Based on concepts discussed in this chapter, describe the factors that have contributed to Bose’s new product success.
Is Bose’s product development process customer centered? Explain.
How is Bose unique with respect to product life cycle management?
With respect to the product life cycle, what challenges does Bose face in managing its product portfolio?
Can Bose continue to maintain its innovative culture without Amar Bose?
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