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Part B Individual Executive Report (50%)
Format: Business Report (one senior executive perspective) with full Harvard references. (NO EXECUTIVE SUMMARY)
Font: Word Arial size 11 or 12 point, (this font). In the business world organisations will have a compulsory ‘house style’ and font.
Word Limit: 2500 words for main report. Words used on diagrams and numbers in tables do not count. 2500 is the maximum, a limit, you can write less without penalty.
The list of references also is not included in the word count.
Students are strongly advised to use diagrams, tables and spreadsheets and other visual materials to support their report (it also saves on word count).
As this is individual work written by one student. Each students takes one senior executive functional specialist perspective from:
There is no Chief or CEO role, decision making must be shared. Teams with hold Executive team meetings to agree decisions.
1.
Strategy and Sustainability Director
2.
Marketing Director
3.
Finance Director
4.
Operations (Logistics and R&D) Director
5.
Human Resources (Management Team and Staff) Director
Each perspective must be different from other members of the group. Students can collaborate but not collude. If elements of a student’s submitted work are plagiarised those parts will receive zero marks regardless of the original author. and will likely result in an investigation of suspected misconduct.
Clearly identify your work. There are many participant – e.g. 170 persons. Put your full name (as show in your university email) seminar number, group name, business name, in the title and file name.
Executive Report Structure
(Note: Common team components are highlighted in blue, individual in red.)
Note: the word count guide is ONLY a guide, to stop students spending too many words in the wrong places.
Cover page. A photo or diagram of the company brand plus executive role “XYZ PHONES REPORT OF FINANCE DIRECTOR”
1. Introduction (250 words). Your executive role. Summary of the outcome and how your role impacted the outcome.
2. Results: Financial and Internal Results Overall Simulation Points and Ranking of team.
Individual explanation of the results (250 words).
3. Key Decisions and Outcomes by Business Cycle.
Individual explanation of what occurred and their contribution (500 words)
4. Executive tasks and operations of the simulations that they learned most from and how that learning was applied in the simulation (1000 words).
5. Critical evaluation of the management of the business from the perspective of their functional expertise. (500 words)
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