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For this assignment you will perform a competitive analysis. The goal is to expand your businesses competitive advantages; the benefits that your proposed business can offer the customer that your competition cannot provide.
Please include:
What unique obstacles exist for your company?
Review your top two competitors, explain:
what markets or market segments the competitors serve;
what benefits the competitors offer;
why customers buy from them;
as much as possible about their products and/or services, pricing, and promotion.
Is there a service that customers want that they do not supply?
How is your business going to compete with each of these companies?
This should be in a word document; At least three pages, APA formatted, Times new Roman 12 point font, and includes at least two references backing up your assertions.
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