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Pricing Strategy of Darrel Lea (Chocolate company)
Pricing strategy including:
– Identify and explain their current pricing strategies.
– Identify and explain their existing pricing strategies against competition.
– Explain how Pricing strategy is linked to their other Marketing Mix elements.
– Practical suggestions of price adjustment strategies.
Please include in-text citations & reference list at the of the presentation.
Note: Please make the slides simple, and provide speaker notes.
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