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Strategic Positioning Plan
Write the Strategic Positioning Plan for your proposed business, including the items listed below.
Strategic Position Plan Guideline
How do you see your customers using your business to improve their lives or solve a problem?
What kind of product or service is your business?
What are your customer’s pain points?
How is your business a better idea than your competitors?
What is your brand identity?
What is your vision for the evolution of your business?
Draft a business positioning statement.
Up to five pages minimum.
The narrative should also include the following:
The history of the industry (or industries)
Size of the industry
Industry evolution
The trend–where the industry is expected to be in five to ten years
The key players in the industry
Perform a competitive advantage analysis
Barriers and challenges to entering the market
Environmental scan of the industry
Other issues to include, as applicable:
Copyrights, patents, & intellectual property rights
Research & development activities
Failures in the industry
Opportunities
Changes in the market
Description, if the innovation is a product or a service, and what this product means for the industry
Section: Product/Service
This section covers your product/service. In the week 1 discussion forum, when you were brainstorming the product/service, you thought through your concept within the framework listed below. This section calls you to develop a narrative that takes your product/service concept to a deeper, more granular, level. Use the discussion from Week 1 to help inform this section.
Discuss your product/service in this section, include details and specifics:
What is the problem/need the product/service solves or addresses?
How will be product/service solve or address the customer’s needs?
What are the features, advantages, and benefits of the product/service?
Who is the customer, in demographic terms?
What is the customer’s psychographic?
Where is the customer located — what is the geography?
What is the proposed marketing mix?
How is the product/service innovative?
This section should be up to five pages minimum.
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