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Write a case paper answering the following questions:
Write a case paper answering the following questions:
Examine Urban Axes’ strengths and weaknesses for expansion in the US.
Analyze and evaluate the US market for Urban Axes’ growth.
Analyze demographic, political, legal, economic, socio-cultural and technological factors to determine the general environment.
Use Porter’s five forces framework to analyze the general industry.
Based on your analysis, what were the challenges and opportunities being a first mover in the axe-throwing market?
What generic business strategy has Urban Axes chosen to pursue?
What are the most significant challenges the growth through geographic diversification poses to the organization?
Write a conclusion, discussing 3 main lessons that you learned
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