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Case Analysis Drout Advertising Research Project Background & Data
Case Analysis Drout Advertising Research Project
Drout Advertising Survey Data.xlsx Download Drout Advertising Survey Data.xlsx
Reference:
Business Analytics (2e). – James R. Evans. Pearson 2013 – ISBN: 9780132950619.
Case Analysis Background
Jamie Drout is interested in perceptions of gender stereotypes within beauty product advertising, which includes soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services; as well as the perceived benefits of empowerment advertising. Gender stereotypes specifically use cultural perceptions of what constitutes an attractive, acceptable, and desirable man or woman, frequently exploiting specific gender roles, and are commonly employed in advertisements for beauty products. Women are represented as delicately feminine, strikingly beautiful, and physically flawless, occupying small amounts of physical space that generally exploit their sexuality; men as strong and masculine with chiseled physical bodies, occupying large amounts of physical space to maintain their masculinity and power. In contrast, empowerment advertising strategies negate gender stereotypes and visually communicate the unique differences in each individual. In empowerment advertising, men and women are to represent the diversity in beauty, body type, and levels of perceived femininity and masculinity. Her project is focused on understanding consumer perceptions of these advertising strategies.
Jamie conducted a survey using the following questionnaire:
What is your gender?
Male
Female
What is your age?
What is the highest level of education you have completed?
Some High School Classes
High School Diploma
Some Undergraduate Courses
Associate Degree
Bachelor Degree
Master Degree
J.D.
M.D.
Doctorate Degree
What is your annual income?
$0 to ˂˂$10,000
$10,000 to ˂˂$20,000
$20,000 to ˂˂$30,000
$30,000 to ˂˂$40,000
$40,000 to ˂˂$50,000
$50,000 to ˂˂$60,000
$60,000 to ˂˂$70,000
$70,000 to ˂˂$80,000
$80,000 to ˂˂$90,000
$90,000 to ˂˂$110,000
$110,000 to ˂˂$130,000
$130,000 to ˂˂$150,000
$150,000 or More
On average, how much do you pay for beauty and hygiene products or services per year? Include references to the following products: soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services.
On average, how many beauty and hygiene advertisements, if at all, do you think you view or hear per day? Include references to the following advertisements: television, billboard, Internet, radio, newspaper, magazine, and direct mail.
On average, how many of those advertisements, if at all, specifically subscribe to gender roles and stereotypes?
On the following scale, what role, if any, do these advertisements have in reinforcing specific gender stereotypes?
Drastic
Influential
Limited
Trivial
None
To what extent do you agree that empowerment advertising, which explicitly communicates the unique differences in each individual, would help transform cultural gender stereotypes?
Strongly agree
Agree
Somewhat agree
Neutral
Somewhat disagree
Disagree
Strongly disagree
On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising?
Please read the Data Analytics for Business case assigned for this Learning Module and please analyze and answer the Assignment(s) requested in this Case Analysis.
Finally, please answer all questions and sections of this Data Analytics for Business Case with great detail and step by step being extremely methodical and accurate in your answers. It is extremely important that for each question and section, you write the entire question and you label and/or place the appropriate headings and subheadings clearly for each part of the question and/or section.
Please address, analyze, and discuss in great detail and thoroughly support and explain the what’s, how’s, and why’s of each of your answers.
I expect high caliber Case Analysis Reports with top analyses and interesting insights!! If you have any questions, please let me know. I am here to help.
Case Analysis Background
Reference:
Business Analytics (2e). – James R. Evans.
Pearson 2013 – ISBN: 9780132950619.
Jamie Drout is interested in perceptions of gender stereotypes within beauty product advertising, which includes soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services; as well as the perceived benefits of empowerment advertising. Gender stereotypes specifically use cultural perceptions of what constitutes an attractive, acceptable, and desirable man or woman, frequently exploiting specific gender roles, and are commonly employed in advertisements for beauty products. Women are represented as delicately feminine, strikingly beautiful, and physically flawless, occupying small amounts of physical space that generally exploit their sexuality; men as strong and masculine with chiseled physical bodies, occupying large amounts of physical space to maintain their masculinity and power. In contrast, empowerment advertising strategies negate gender stereotypes and visually communicate the unique differences in each individual. In empowerment advertising, men and women are to represent the diversity in beauty, body type, and levels of perceived femininity and masculinity. Her project is focused on understanding consumer perceptions of these advertising strategies.
Case Analysis Drout Advertising Research Project Background & Data
Drout Advertising Survey Data.xlsx Download Drout Advertising Survey Data.xlsx
Assignment:
For this part of the case:
Propose and test some meaningful hypotheses that will help Ms. Drout understand and explain the results.
Include two-sample tests, ANOVA, and/or Chi-Square tests for independence as appropriate.
Write up your findings in a formal document and
Draw final conclusions about the perceptions of the role of advertising in the reinforcement of gender stereotypes and the impact of empowerment advertising.
Submission Instructions:
This document should be a typed professional written report in Word and PDF format with a 1.5 max line space, a suitable font such as Times Roman or Calibri of 12 point maximum, and left, right, top, bottom margins of .8 inches maximum.
No Word and PDF format documents: No grading.
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