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I need assistance with completing a Social Media Plan for McDonald’s
Corporation. Below are the specific instructions for the assignment:
Instructions:
Template: Use the
attached template file named “1 Executive Summary.docx” to
organize the social media plan and follow its structure.
Sections:
Executive
Summary
Industry
Overview (PESTLE, Porter’s 5 Forces, and a SWOT Analysis of the Fast Food
Industry)
Competitor
Overview (Direct and Indirect Competitors, SWOT Analysis of two
Competitors)
Direct
Competitor: Wendy’s
Indirect
Competitor: Dunkin’ Donuts
Company
Overview (McDonald’s SWOT, Strategic Focus: Mission, Vision, Values,
Goals)
Strategy &
Planning (Goals, Objectives, Strategies, Target Market, Platforms)
Analytics
& Monitoring (Measuring, Tracking, and Evaluating)
Purpose:
The purpose of this assignment is to demonstrate the ability to apply
social media marketing concepts, information literacy skills, and written
communication skills by producing a coherent and evidence-based Social Media
Plan for McDonald’s.
Project Overview:
Gather
information about the fast-food service industry, McDonald’s, its direct
and indirect competitors, and its presence on social media platforms
(followers, posts, likes, views, subscribers).
Submit the
social media plan as a PDF and Microsoft Word file.
Requirements:
The Social
Media Plan should be at least 3000 words in length.
The assignment
must be proofread, offer proper citations using APA7 style, include
in-text citations for every paragraph, and provide a bibliography.
Please refer to
the template in the attached document “1 Executive Summary.docx”
for more details and structure.
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