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Section A: Final Marketing Plan Project Assignment
Using the PowerPoint guide to the final project supplied, complete Steps 3-6 of the Marketing Plan Project, and append it (add it) to Part A completed last week to make a complete presentation. What you are to do here for Part B is to develop Goals and Objectives, a Strategy, Action Programs and a Budget for an existing or new brand for next year.
Part B, Complete and Add to Part B;
Part 3: Marketing Goals and Objectives
Part 4: Marketing Strategy
Part 5: Action Programs
Part 6: Budgets
The PowerPoint design should be clean and straightforward; it will not be graded on artistic values (color, images, type, etc.).
Submit the first two completed sections as a PowerPoint presentation.
Grading Rubric
Degree to which information was sought and attained – 25%
Quality of analysis of the “existing product” marketing plan, or quality of recommendations for the “new or fictional” product marketing plan – 25%
Completeness of project (including completing all required sections, meeting report length requirement & citing of references) – 25%
Quality of writing (grammar, usage, and mechanics) – 25%
Any questions, please email me.
Dr. Rossini
[email protected]
Order from us for quality, customized work in due time of your choice.