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Read Chapter 9 and answer the 3 questions about Marketing Spotlight about THE RITZ CARLTON at the end of the chapter. No outside sources expect chapter 9 must be used. 2-3 pages (12 point- double spacing) NO AI usage. Questions 1. How does The Ritz-Carlton service match up against competitive hotels? What are the key differences? 2. Discuss the importance of the “Wow!” stories in customer service for a luxury hotel like The Ritz-Carlton. 3. What are the key aspects of The Ritz-Carlton corporate culture? What role does the corporate culture play in enabling the company to deliver a superior customer experience. Notes 1. Answer all the questions given at the end of the case. Typically, there are 3-4 questions at the end of each case. All the questions need to be answered individually with proper section separation. 2. Avoid using outside sources if possible. Please try to stick to the information given in the case to answer the questions. 3. Tie it to your knowledge of the course material. 4. Demonstrate application of marketing knowledge. The following rubric will be used for grading the assignment: • Detailed coverage of issues: 20 points • Logical support for answers: 13 points • Demonstrate application of marketing knowledge by providing your recommendation(s)/suggestion(s) to the companies: 5 points • Spelling and grammar: 2 points
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