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Objective:
Design an engaging and visually appealing email graphic to promote Black Friday 30% off sale
for Equal Eats. The graphic should effectively communicate the sale details, align with the brand
identity, and encourage customers to make a purchase.
Requirements:
1. Theme and Purpose:
o The graphic should promote the Black Friday sale for Equal Eats, a company
known for dietary translation cards (www.equaleats.com)
o Clearly convey the sale details (e.g., discount percentage, duration, specific
products on sale).
1. 30% Discount Storewide
2. Duration: Nov 29-Dec. 2, 2024
2. Brand Alignment:
o Use Equal Eats’ official colors, fonts, and logo.
o Ensure the design is consistent with Equal Eats’ brand identity and guidelines.
3. Dimensions:
o The graphic should be 600 pixels wide and between 600-800 pixels tall.
4. Content:
o Include a compelling headline or message (e.g., ″Black Friday Deal: Save 30% on
All Products!″).
o Use relevant imagery or graphics that appeal to customers (product, travel).
o Include a call-to-action (CTA) button (e.g., ″Shop Now,″ ″Learn More″).
o Ensure the text is legible and concise.
5. Technical Specifications:
o Design the graphic in RGB color mode.
o Save the final design as a high-quality PNG or JPEG file.
6. Audience:
o Keep the target audience in mind (e.g., parents and individuals with dietary
restrictions)
7. Accessibility:
o Ensure the design is accessible to all users (e.g., use high contrast colors,
readable fonts).
Submission Guidelines:
1. Design Process Documentation:
o Submit a brief document (1 page max) outlining your design process, including:
§ Concept and inspiration
§ Your process
§ Choice of colors, fonts, and images
§ How the design addresses the target audience
2. Files:
o High-quality image file (PNG or JPEG)
o Design process document (PDF)
Evaluation Criteria:
1. Creativity and Originality:
o Unique and innovative design.
o Effective use of imagery and graphics.
2. Brand Consistency:
o Adherence to Equal Eats’ brand guidelines.
o Consistent use of colors, fonts, and logo.
3. Clarity and Effectiveness:
o Clear and compelling message.
o Effective call-to-action.
4. Technical Quality:
o High-quality image and source file.
o Proper dimensions and file formats.
5. Design Process:
o Clear and thoughtful documentation of the design process.
6. Rationale
o Thoroughness of ideas and creativity and reasoning.
Deadline:
• Submit your draft design by November 8th.
• Final design and documentation due by Nov. 12, 2024.
Additional Resources:
• Equal Eats brand guidelines (link or document)
• Examples of previous email graphics (if available)
• Recommended tool: Canva due in 3 hours do it, Draft and final Draft also
Order from us for quality, customized work in due time of your choice.