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Scenario:
Congratulations! You are the new general manager of the Turul Winery based on the FLIGBY® simulation theme and gameplay. As the new general manager, you will need to quickly assess the state of the organization from a strategic perspective. You will utilize internal strategic analysis tools to evaluate the overall organizational design of the Turul Winery business. You will analyze the organization to build intelligence on its organizational structure, governance, policies, systems, organizational culture, talent pool, resources, capabilities, and the business’s core competencies.
Your goal is to demonstrate skill and expertise in assessing and planning a results-oriented organizational (corporate level) strategy focused on resilience, efficiency, and innovation to ensure competitive advantage, sustainability, and growth. You will use the results of these analyses to inform the development of a strategic report due to the owner of Turul Winery in two weeks. Use the following criteria to evaluate the business’s organizational design and create the strategic report.
Strategy Report Format
1. Continue using the Strategic Evaluation Template to develop your strategic report for the owner of Turul Winery.
2. Your strategic report should have a title page, table of contents, executive summary page, content pages, and a reference page.
3. Design a professional report using images, charts, diagrams, etc., to aid in disseminating information.
4. The strategy report is written in the third person.
The McKinsey 7-S Framework
1. Evaluate the current situation of the Turul Winery organization using the McKinsey 7-S framework.
2. Determine a minimum of ONE organizational strength of the Turul Winery for each category in the McKinsey 7-S framework.
3. Determine a minimum of ONE organizational weakness of the Turul Winery for each category in the McKinsey 7-S framework.
Organizational Culture
1. Concisely explain how the competing values framework is used to evaluate the organizational culture of a business.
2. Using the competing values framework, evaluate the Turul Winery to identify the dominant culture quadrant of the organization.
3. Explain the distinctive organizational and individual factors of the chosen dominant culture quadrant.
4. Develop a concise description of the organizational identity of the Turul Winery organization.
Core Competencies: Resources & Capabilities
1. Explain how the principles of the resource-based view theory and framework are useful in evaluating the organizational design and strategy of the Turul Winery.
2. Using the VRIO framework to analyze the Turul Winery organization, determine three tangible and intangible resources of the business.
3. Using the VRIO framework to analyze the Turul Winery organization, determine three capabilities and dynamic capabilities of the business.
Organizational Policy: Performance, Innovation, and Ethics
1. Formulate one new organizational policies that will drive performance at the Turul Winery.
2. Formulate one new organizational policies that will drive innovation at the Turul Winery.
3. Formulate one new organizational policies that will ensure the Turul Winery is an organization devoted to social responsibility.
Strategic Recommendations
1. Develop conclusive remarks on the current state of the Turul Winery organization from the perspective of strategic management theories, principles, and concepts.
2. Develop conclusive remarks on the current state of the organizational design of the Turul Winery organization from the perspective of organizational design theories, principles, and concepts.
3. Develop a minimum of five recommendations to improve the organizational design of the Turul Winery over the next 3 years.
Audience, Reasoning, and Research
1. The strategy report addresses the owner of the Turul Winery.
2. Use reasoning skills to support your statements, ideas, and decisions.
3. Use a minimum of three peer-reviewed academic research resources to substantiate your thoughts, opinions, and ideas.
Comments from Customer
Strategy Report Format, The McKinsey 7-S Framework, Strategic Recommendations, Audience, Reasoning, and Research
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