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The Walt Disney Corporation Mission / Vision Statement:
One of the reasons why Disney has a reputation of delivering a seamless “magical” experience to its guests in all of its operations – theme parks, hotels, restaurants, retail stores, etc. – is because it has one overriding vision and mission for all of its business operations.
“The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
Do you believe this statement encompasses what Walt Disney is trying to achieve?
What role does HR play in reinforcing this mission/vision statement?
Describe the steps companies like Walt Disney go through to develop a human resource strategy?
Discuss current changes in the business environment that affect the mission/vision of a company?
Expectations: In 3 pages, and applying theory, answer the above questions. Provide an example of a company who has a strong mission, vision and value statement. Discuss how the company uses these statements to define their image. Integrate references (minimum of 3), and include theory into your essay. Reply to these questions in essay (not Q & A) format. Provide a graduate level introduction paragraph, and conclusion paragraph.
Use the provided writing template, and follow 6th edition APA writing conventions.
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