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Scenario: Janet Wayans, a political scientist, is conducting a qualitative case study of the political campaign of Tom Brantley, a candidate for statewide office whom Janet believes is running an exceptionally honest and ethical campaign. In a primary election held in May, Tom won his party’s nomination for the general election that will follow in November. In the 6-month period between the primary and the general election, Janet attends and observes the campaign staff’s weekly organizational meetings, collects all press releases distributed to the media, videotapes all public statements made by campaign spokespeople, and conducts semi-structured interviews with both Tom and each member of his paid campaign staff members.
Question: In qualitative research, data analyses typically require a great deal of judgmental decision making, reflecting the concept of researcher-as-instrument. Thus, they are apt to be somewhat subjective, influenced by the researcher’s biases and values. Describe at least three different strategies Janet might use to strive for balance and fairness in her analyses.
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