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Prior to beginning work on this discussion forum, read Anand’s textbook Chapters 4, 5, 8, and 14. In addition, read “Can you innovate within large organizations? Joshua Mitro LavraLinks to an external site.” by Shahbaz Khan. It is also recommended to watch the video with Joshua Mitro Lavra, “Can you innovate within large organizations?Links to an external site.”
Anand’s textbook addresses four phases: problem identification, ideation, execution, and reflection. In the article by Khan, he addresses the why, what, and how as it relates to intrapreneurship. Both of these models overlap with one another in various ways.
For this discussion, you are asked to first select a company. This could be your current organization, a previous company you were associated with, or perhaps a company that you wish to be a part of. Take the position that you are intrapreneurial within this company and address the “why, who, what, and how” based on the elements presented in Khan’s article. The following are some guidance tips to help you with this discussion.
Why – Focus on innovation and growth. What is important to you about this company?
Who – Focus on cultural contributions. Think about what you could contribute in terms of innovation. Do you have creative ideas? Do you have a team you work with that is all creative? Would there be value in working with other departments to create innovation and growth?
What – Focus on revolutionary and evolutionary ideas. What creative ideas do you have that would create revolutionary change for the company you selected? Think outside the box on this one. Share new ideas, not ones the company is already working on.
How – Focus on the “lean startup model” of build, measure, and learn. Based on your response to “what” how will you build this idea? How will you measure it? How will you learn from it?
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