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For the final portfolio project, you will create a professional presentation (using MS PowerPoint) that the CEO has asked you to share with the Board of Directors of your chosen institution. For this portfolio project, you will develop a strategic marketing plan; assessing the organization’s environment, identifying the consumer market, developing a mission and vision statement, summarizing quality initiatives, developing a plan for marketing the organization, and creating a monitoring measurement metric, to ensure future success of the organization.
The project will consist of the visual representations of the following elements:
An introduction of the organization
A mission and vision statement
A SWOT analysis identifying the organizational competencies and strategic advantages
Identification of the consumer, key stakeholders, and market
A summary of a marketing direction for the organization (e.g., expansion of a service or new program)
Recommendations for monitoring performance measurements to ensure the success of the organization’s strategic plan.
MUST
Include should include at least 10 credible reference sources, which include at least two peer-reviewed articles from https://csuglobal.libguides.com/library
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