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Your company, a medium-sized mechanical engineering business from Southern Germany, is in the process of
expanding internationally and setting up a plant in Brazil (or in a country of your choice: South Africa, China,
Russia), which will then serve that respective foreign market. You work in the HR (human resources) department
and your task is to prepare the managers who will be going to the plant in Brazil (or to the selected country). Your
company has an ethnocentric approach to filling management positions abroad. Your task is to develop a
guideline to culturally prepare the managers to be sent abroad.
Task definition:
The guide should contain the following parts:
1. A cultural comparison of Germany and the country you have chosen. For this, you could use Hofstede’s cultural
dimensions. A corresponding comparison tool is freely available online. (Link: https://www.hofstede-
insights.com/product/compare-countries/)
2. Use Hofstede, Hall, and Rotter’s three concepts to illustrate the differences, giving one example each, so that
readers (i.e., the managers about to leave) can understand the importance of the cultural differences. The
examples should be connected to the work context as much as possible.
Note: When comparing the individual dimensions of Hofstede, Hall, and Rotter, special attention should be paid
to those dimensions for which there are significant differences between countries. For example, you should
illustrate that power distance can affect how one relates with superiors. Constructive criticism of one’s boss might
be possible in a more egalitarian country, but it is difficult or even impossible in a country with stricter hierarchies.
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