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Write and submit an outline for your Capstone Organization based on what is required for completion of your Capstone Project. This means you will need to go to the Capstone Project and see what is required.
The Case Assignment should also be in alignment with your chosen concentration. Meaning the case assignment should integrate how your concentration is applicable to your chosen company.
Outline Requirements: 1. Title Page
2. Outline should be written in APA Style
3. A minimum of 5 references and a maximum of 10 on a separate reference page
If you are not familiar with APA Style writing and formatting please visit the following website:
https://apastyle.apa.org/style-grammar-guidelines/paper-format/sample-papers
Google is your friend, research and look up examples of how APA works and proper formatting. On the next 3 pages is an EXAMPLE of an outline.
Touro University Worldwide
Module 4 Case Assignment: Organization Name
Your Name
Capstone – MGT 399 Professor: Dr. Andress Walker
Introduction
Executive Summary
Overall Plan
Explanation of how the plan will be executed Business Description
Company Values, Mission, and Goals (Kuligowski, 2020). Products and Target audience
Daily Structure
Market Overview
Identifying the strengths and weaknesses Marketing strategies
Market analysis (Kuligowski, 2020) Competitors
Product and Services Pricing
Product
Marketing Plan
Marketing Strategies
Advertising
Branding Operations Plan
Human Resources (Simon, 2017) Corporate Structure
Expenses
Customer Analysis
Customer Diversity (Lavinsky, 2018). Customers Demand (Barten, 2017) Competitive analysis
Management and Financial Plan
Management experience and diversity
Short term and long-term goal planning Sales projections
Production cost and expenses
References
Barten, L. (2017). Description of Target Market. Retrieved July 23, 2022, from Small Business – target-market-3250.html
Chron.com website: https://smallbusiness.chron.com/description-
Corporate Finance Institute. (2020, June 21). Marketing Plan. Retrieved July 23, 2022, from Corporate Finance Institute website: https://corporatenanceinstitute.com/resources/knowledge/strategy/marketing-plan/
Kuligowski, K. (2020, August 3). How to Conduct a Market Analysis for Your Business. Retrieved July 23, 2022, from Business News Daily website: https://www.businessnewsdaily.com/15751-conduct-market-analysis.html
Lavinsky, D. (2018, December 29). How to Write the Customer Analysis Sectionof Your Business Plan. Retrieved July 23, 2022, from Growthink website: https://www.growthink.com/businessplan/help-center/analyzing-customers-your-business-plan
Simon, B. (2017). Human Resources Planning Guide | Smartsheet. Retrieved July 23, 2022, from Smartsheet website: https://www.smartsheet.com/human- resources-planning-process
CASE ASSIGNMENT DUE NO LATER THAN SUNDAY 11:59 PM (PST)
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