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What I need is a literature review (APA FORMAT) so that I will have the basis for carrying out my own research.
the subject of the review is the exploration of drivers and barriers as well as the economic potential related to having a romantic relationship with an avatar and more specifically with an avatar generated through ai, it’ very important AVATAR GENERATED WITH AI!! The review will therefore analyse the positive aspects (e.g. improving one’s relationship skills) and negative aspects (betraying one’s real partner) involved in having a relationship with avatars created with ai. First we have to explain what the ai-generated avatars consist of and then explain all the positive and negative aspects of having a relationship (especially a romantic one) with them.
-what drives people to have them
-what this entails if people in reality also have a human partner and in the virtual world an avatar
-how people who have this kind of relationship evaluate it
you can range according to what is more interesting
from this you link to the economic potential that this type of relationship could have, specifically: brands are increasingly using virtual influencers. explain what they are, give examples, analyse how they have led to more sales for brands, how people interact with them.
from this present how brands could use virtual influencers as possible boyfriends of real people–> partners are a source of trust and what is said by them has more impact. this means that if brands were to use virtual influencers as possible boyfriends of real people, these brands could increase their sales through these elements that you will have to analyse: trust, brand advocacy, word of mouth, stemming from romantic partners in the consumer decision making, a sort of avatar boyfriend who pushes you to buy goods.
as far as the economic potential is concerned, you will have to refer to brand data in the mataverse and to the economic market related to the avatar world.
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