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Week 4: Change Communication and Resistance to Change
Social Media at the Museum
So far, you have learned that organizational change is affected by various internal and external factors. Although it might not be as commonly mentioned as the others, social media is another factor that can shape the organizational change approach.
After reading the case Social Media at the Museum on p. 120 of your textbook ( attattachedin word file), answer the following questions:
In what ways could social media applications contribute to the mission of your organization?
How could social media change or strengthen the culture of your organization, with regard to widening collaboration and becoming more agile and responsive?
To what extent will your current organization silos and hierarchies inhibit the communication and collaboration opportunities opened up by social media? Or, will social media help you to break down those silos and hierarchies and encourage more “horizontal working”?
How should your organization balance the need for management control with the desire to open up conversations more widely across the organization to encourage experimentation with social media?
In your assessment, would your organization benefit or suffer from working in a “perpetually beta” state of mind, constantly experimenting, learning—and improving—from the mistakes?
In your paper, ensure to utilize the textbook and integrate at least three peer-reviewed sources along with their citations and references. Your paper must be APA formatted and include at least 1500 words. Please use the APA 7th Essay Template available in the Supplementary Course Resources>>APA 7th Edition Resources section.
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