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Visit the website of the global company, Pepsi. Visit the company’s sites for the U.S., United Kingdom, Canada, and India markets.
Analyze the ways the company adapts its writing style, use of graphics, and other features to different cultures.
Write an informal report of your findings. Include screenshots of the company’s website(s) to illustrate the main points.
To organize your content, use headlines, subheads, bulleted or numbers lists, and bold type where appropriate, but the paper should be written in paragraph format
Note that an informal report should include an introduction and conclusion that spells out key observations about the websites. What do the similarities and differences say about Coke’s branding and their perceptions of how different countries engage with that branding
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