Ulmer, R. R., Sellnow, T. L, & Seeger, M. W. (2019). Effective crisis communicat

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Ulmer, R. R., Sellnow, T. L, & Seeger, M. W. (2019). Effective crisis communication: Moving from crisis to opportunity (4th
ed.). SAGE. https://online.vitalsource.com/#/books/9781506315744
Reading Chapter 1
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