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This course has a staged project in which you will develop a marketing plan for an urgent care center’s services. This will be a group project. Your instructor assigned groups in Module 1; you will keep these groups throughout the course until the completion of the Final Written Marketing Plan and Presentation. Please see the Group Marketing Plan Project and Presentation Overview page for more details. You should also review the module page named Distribution and the Place ″P″ of the 4Ps.
Desсrіption
For this step of the Group Marketing Plan, your group should discuss and complete the following steps, which will also serve as a guideline for your write up:
Decide how your product/service should be priced.
Assess your pricing points with that of your competitors offering similar service offerings.
Review pages 351-52 of the textbook and determine which of the five pricing objectives your group elected to select.
Review pages 361-367 of the textbook and determine which of the several pricing strategies best represents how you would like to set your pricing points.
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