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This communication plan will become part of your Week 9 assignment. Complete the communication plan activity using this template Download this template.
Be sure to review the rubric before you begin and read all instructions carefully.
When you are finished, save your work and submit it here.
View Rubric
Week 7 Activity – Crafting a Communication Plan
Week 7 Activity – Crafting a Communication Plan
CriteriaRatingsPts
Answer all prompts in the activity with a detailed, relevant, and clear response.85.5 to >77 pts
Exemplary
Answered all 12 prompts in the activity with a detailed, relevant, and clear response.77 to >68.36 pts
Competent
Answered 10-11 of the 12 prompts in the activity with a detailed, relevant, and clear response68.36 to >59.81 pts
Satisfactory
Answered 8-9 of the 12 prompts in the activity with a detailed, relevant, and clear response.59.81 to >51.26 pts
Needs Improvement
Answered 6-7 of the 12 prompts in the activity with a detailed, relevant, and clear response.51.26 to >0 pts
Unacceptable
Did not submit or did not answer at least 6 of the prompts in the activity./ 85.5 pts
Follow Strayer Writing Standards (SWS) and cite each source correctly.
9.5 to >8.55 pts
Exemplary
Followed Strayer Writing Standards (SWS) and cited each source correctly.8.55 to >7.6 pts
Competent
Followed Strayer Writing Standards (SWS) and cited each source with 1 error.7.6 to >6.65 pts
Satisfactory
Followed Strayer Writing Standards (SWS) and cited each source with 2 errors.6.65 to >5.7 pts
Needs Improvement
Followed Strayer Writing Standards (SWS) and cited each source with 3 errors.5.7 to >0 pts
Unacceptable
Did not follow Strayer Writing Standards (SWS) or cite sources./ 9.5 pts
Total Points: 0
Discussion:
This week you read the case study: Making the Right Moves? The NFL and Diversity, Equity, and Inclusion in Coach and Executive Hiring. You are also completing a communication plan activity that will be part of your Week 9 assignment.
Diversity, Equity, and Inclusion (DEI) programs can enhance organizations’ competitive position and brand perception. In the case study you are asked to assume the role of a consultant in helping to make the NFL’s commitments around DEI impactful and effectively communicating their resolve in enacting organizational change.
How can the NFL foster a culture that actively supports and promotes the growth of minority and women coaches and executives within the organization? Support your response with specific examples from the case study.
Discuss 2 communication strategies you would recommend to the NFL to discover unconscious bias and create buy-in for DEI efforts.
How might you use this approach when implementing DEI principles for your chosen company?
Provide a substantive response to one or more of your classmates
Replying to:
Sherita Seabron
Hello Professor and class,
To foster a culture that actively supports and promotes the growth of minority and woman coaches and executives within the organization, I would recommend the following:
Creating a DEI team- this should include hiring a Chief Diversity Officer (CDO) and additional supporting team to oversee everything pertaining to diversity. From development of strategies and initiatives, overseeing of all things pertaining to diversity needs to ensure fairness and accountability within the NFL organization.
Establishing Mentorship Programs- the NFL would utilize experienced coaches and executives to mentor minority and woman who inspire to advance in their career with guidance, network opportunities and support.
Implement a continued Inclusive Work Environment- Ensure that all employees feel valued, respected, and treated fairly within the workplace. This should include continued diversity training, workshops, and initiatives.
Two communication strategies I would recommend to the NFL to discover unconscious bias and create buy-in for DEI efforts would be:
Training and Education- Ensuring mandatory unconscious bias training for all employees within the NFL from the executives, coaches, players to the janitorial team. No one should be exempt from receiving diversity and educational training to ensure the message is clearly communicated.
Communication- This can be accomplished by providing continued open communication focusing on DEI efforts. Through town halls, a forum of storytelling, personal testimonies, newsletters, etc. Any of these will be great opportunities for employees to share their experiences on the ongoing commitment within the NFL organization to continue fostering successful DEI initiatives.
By utilizing this same approach when implementing DEI principles for Designer Brands, Inc this will enhance their current strategies and initiatives in place to ensure all employees continue to feel respected, valued, equal and supported within the culture of diversity, equity, and inclusion..
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