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Think of an event you would like to put on (don’t overthink this, any event will do) and set some goals for the event that are reflective of the balanced scorecard approach. How would you measure your relative success or failure of the goals you created? What tools would you use? What types of questions might you ask?
Referencing the last question, reflect on your goals and which stakeholders’ interests are being considered? Did you leave anyone out? How might you adjust your goals to consider the stakeholders you may have overlooked? (In your replies to your classmates, it may be worth suggesting other stakeholders they may have still missed or things they may not have considered).
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