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The Location-Based Assignment (LBA) serves as your final assignment for IBS212.
Choose an organization you have interacted with in your city and use the concepts you’ve learned in IBS212 to:
analyze their marketing strategy (how does the local environment influence them), or
create a hypothetical go-to-market strategy for expanding that organization’s offerings into a new country.
This assignment is intentionally open-ended; the point is to connect what you have learned in the classroom with your real-world, location-based experiences. Therefore, it would be best to choose an organization and a topic you are excited to write about (and your Professor would be interested in reading about). Be sure to highlight 3 of the course’s LOs precisely and incorporate at least one research paper (with appropriate citations).
Notes:
All LOs could serve as focused outcomes; you can select the subset most relevant to your topic.
The topic is open-ended, so please feel free to reach out to your Professor if you’d like to run your idea by them.
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As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. To that end, review the IBS: Business Communication Writing Tips (Upper-Level) Guide for additional support when writing a solid paper.
In upper-level classes, please focus on the LOs because they are the core components of the course. Building your paper around the LOs is much better than writing a paper and then shoving in LO footnotes. You may tag LOs with a footnote to make it clear to you and the Professor where you are trying to highlight specific concepts, but do not explain your application in a footnote. Everything you need to prove this is a good use of the LO should be in the main text.
Assignment Information
Length:
1000 words
Weight:
15%
Learning Outcomes that most be applied and achived in the writing (Its mandtory )
flatWorld: Evaluate the “flat-world” debate and apply it to business strategy issues.
whyGlobal: Explain and evaluate the motivations for why a business exists in the global marketplace.
howGlobal: Analyze the utility, costs, and implementation of global value chains.
poliStrat: Analyze how political and legal environments influence business strategy.
econStrat: Analyze how economic and financial environments influence business strategy.
socioCulturalStrat: Analyze how social and cultural environments influence business strategy.
globalSegmentation: Utilize segmentation strategies to identify new global markets.
intCompetitiveness: Analyze the factors influencing a firm’s international competitiveness.
localGlobalMix: Analyze the interaction between global and local considerations when developing the marketing mix.
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