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Term Paper should be approximately 7-8 pages (double spaced) with well documented references. This research should incorporate wide array of data sources to cover all different aspects of sales and customer service management in detail and suggest meaningful recommendation to the company. A minimum of 4 scholarly references is required. Not meeting the page length of 7 full pages (not including title or references pages) and/or 4 scholarly references, proper APA citation format and properly writing the section you are answering, will result in a grade of C or below in the Final Draft.
1. Introduction
Background and Context: Discuss type of industry, products/services, existing channels,
competition in the context of sales and customer service, and how organizational vision and
strategies have influenced their sales and customer service management.
2. Analysis of Personal Selling & Sales Management Approach
3. Analysis of Customer Service & Customer Turn offs
4. Analysis of Organizational Systems, Policies & Culture
5. Analysis of Individual Actions
6. Analysis of the Use of Data and Technology for Sales & Customer Service
7. Recommendations
8. References
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