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Summary / business overview – in one page word document, summarize your mission statement. Clearly articulating your business model and strategies used. Highlight the important things about your company and its owners, its products and or services.
Body of your document – should address the following components in your mission statement and answer the corresponding questions.
Customers: Who are the organization’s customers?
Products or services: What is the organization main products or services?
Markets: Where does the organization compete? Describe its markets environments?
Technology: What is the organization’s basic technology?
Concern for survival, growth, and profitability: What is the organization’s commitment towards economic objectives?
Philosophy: Identify the basic beliefs, core values, aspirations and philosophical priorities of the firm?
Self-concept: What are the organization’s major strengths and competitive advantages? Threats and weaknesses? Risk factors?
Concern for public image: What is the organization’s public image?
Concern for employees: What is the organization’s attitude/orientation towards employees?
Format – The Mission Statement document should be:
No more that ten (10) pages in length.
Preferred font – 11 font.
Spacing – 1.5
Each page should be numbered.
Include proper citing of references
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