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Submit Part 1 of the Marketing Plan: Marketing Mix Group Assignment.
Please read the Marketing Plan Guidelines [Word] (Bilgihan, n.d.) for information on how to complete this part of the Marketing Plan.
Only .doc, docx, and .pdf files will be accepted.
Instructions
Please include in Plan 1:
Situation Analysis (Market Research)
Market Analysis (Market Research and Marketing Mix)
Analysis of Current and Potential Competitors (Market Research and Marketing Mix)
Environmental Analysis of Opportunities and Threats (Market Environment)
Technology
Society
Industry
Political
Description of the market opportunity (based on the analysis above)
Description of need
Discussion of market potential
Description of product concept
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