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Submit a 5- to 7-page briefing that details the new strategic plan. Your plan should include the following:
The name, mission, and vision of your fictitious company
The strategy name for the new product launch, including the strategy’s theme or marketing slogan
Who in the organization needs to be involved for this strategy implementation to be successful
How you will communicate to your stakeholders “what’s in it for them” regarding the upcoming initiatives
A description of the communication channels you will use as the CEO to ensure the company will gain “buy-in” to this initiative system-wide
Resources:
Dyer, J., Godfrey, P., Jensen, R., & Bryce, D. (2020). Strategic management: Concepts and cases (3rd ed.).John Wiley & Sons.
Chapter 13: “Corporate Governance and Ethics” (pp. 234-247)
Review Case 05: “Harley-Davidson: Growth Challenges Ahead” (pp. C-56–C-67)
Review Case 09: “Samsung: Overtaking Philips, Panasonic, and Sony as the Leader in the Consumer Electronics Industry” (pp. C-100–C-112)
Case 12: “Lincoln Electric: Aligning for Global Growth” (pp. C-137–C-144)
Walden University. (n.d.). APA course paper template.Links to an external site. https://academicguides.waldenu.edu/writingcenter/templates/general#s-lg-box-20293631
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