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Select a
company, government agency or any other service outlet and one of its products
that interest you to study from an applied economic point of view. You are
encouraged to look up articles about your chosen company or agency utilizing
such sources as Business Week, Forbes, Wall Street Journal, Marketing
Communications, Media-Scope, Advertising Age, Law Enforcement Magazines, Health
Magazines, and etc. If possible, you should visit or correspond with the
company or agency, contact distributors or agents, and discuss the product(s)
or service(s) with actual or potential users. Collect economic data in the
product(s) or service(s) you have chosen.
A. At
the end of this course, you should turn in a term paper that analyzes and
estimates the demand of your chosen firm’s product(s) or service(s)USING
REGRESSIONAL ANALYSIS.
B.
Assume that your company or agency is concerned about near-term economic
conditions and wishes to obtain a qualitative forecast of sales or service in
the upcoming quarter. Assume also that you are the market analyst for your
company or agency planning to useone or moreof the leading economic indicators
(LEI) published by the US Department of Commerce to formulate your qualitative
forecast. You can Google TheLeading Economic
Indicator (LEI).
C.
Explain how the indicator or each of the indicators might affect future sales
and/or service. (For example, if the average work week of production workers in
manufacturing increased, explain the affect on your company’s sales.) Explain
which or among these indicators would be most important in formulating your
qualitative forecast.
Your
paper will be graded on the following criteria:
1. Use ofREGRESSION
ANALYSISto analyze the company or agency and
its product(s) or service(s). Explain your REGRESSION ANALYSIS model(s)
OUTPUT.
2.
Degree to which information was sought and attained.
3.
Quality of your analysis of the firm’s pricing.
4.
Quality of your recommendations for future new or current product(s)/service(s)
pricing.
GUIDELINES
FOR YOUR TERM PAPER
In
writing your term paper below are some guidelines that will assist you.
A. Start
by defining your objective for the problem you are about to solve. For example,
I wish to find out why my grades are low? My demand equation will be:
Qd of
grades = F(# of Hrs. spent studying, Understanding the textbook, following
course instructions and etc). That is Qd of g=a-Hrs+Ut+Ins.
1. Show
your data
2. Show
your equation – either demand or supply (Chapter 2)
3. Show
your Regression analysis (Chapter 4) See examples on pages 128,139, 143.
4.
Interpret your regression analysis Chapters 4, 7)
5. Show
your elasticity calculation (Chapter 6.)
6. Show
your forecasting (Chapter 7) See examples on pages 253 – 274.
7. Show
your marginal analysis (Chapter 3)
8.
Conclusion.
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