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Select a company and interview the owner/manager regarding their pricing strategies
and methods. Report on your findings. Ideally, this will be your current company, but
you may need to be resourceful and find a business owner or manager from another
company who is willing to visit with you. Your goal is to discover the following:
What is the company’s pricing objective? For this question, it would be helpful to
show the interviewee a list of the pricing objectives on page 489 with very brief
descriiptions (Suggestion: you can either highlight the first 1-3 sentences under
each objective and then show the interviewee the highlighted descriiptions in
your text OR simply retype them on another sheet of paper for use in the
interview).
Do they have some target segments that are less price sensitive than others?
How much consideration does the company give to competitors’ prices when
setting their own?
What method of pricing do they use to arrive at the final prices? Then, after the
interview, try to determine which of the textbook& methods the company uses.
You do not need to request or report exact markups or profit margins!
Please cite the resources you reference in-
text and under a “References” section in APA format.
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