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Scenario: You have an ice cream shop and you want to build your business. You’re ready to apply what you have learned about marketing strategy (4 P’s) to build your business. Select the link below to play the ice cream simulation. In this simulation, you’ll need to make several decisions that focus on the Four P’s of the Marketing Mix. After you complete the simulation, prepare a 1-page paper that addresses the questions below.
Simulation: Ice Cream Magnate https://www.coursesidekick.com/marketing/study-guides/wmopen-principlesofmarketing/sim-segmentation
Questions:
In terms of the assigned reading for this unit, describe the marketing mix strategy you applied in your simulation.
Describe the segmentation criteria that you could use to more accurately identify the target market in the simulation.
Discuss the promotions that you found either helpful or not that let to building your business.
Your paper should be a minimum of 1 full page in length in addition to a title page and references. Submit your paper to this assignment link by the end of Unit 2 as a single MS Word-formatted file.
For all assignments in this course, incorporate concepts from the assigned reading to support your analysis. To avoid issues with plagiarism, use in-text citations to distinguish between your own analysis and ideas taken from your reading. To demonstrate your understanding of the material, paraphrase your reading rather than pasting quotes into your paper. See this Quoting and Paraphrasing Handbook [link] for a very clear guide on paraphrasing. https://writing.wisc.edu/handbook/assignments/quotingsources/
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