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Scenario Analysis No 2.
As a marketing manager of an Australian chocolate company targeting Chinese markets, what
cultural dimensions need to have good understanding to differentiate cultures and cross-cultural
behaviour. Explain how cultural understanding could bring benefits to your company operating
in such Asian markets.
Scenario Analysis No 3.
Dairy Farmers, an Australian owned dairy products company is considering entering the
Middle Eastern markets. You are assigned to justify the reasons for your company to expend
into these markets. Suggest the strategies that will be relevant to international markets for the
company. Recommend the company entry modes for international market expansions to
elucidate your answer.
Scenario Analysis No 4.
Price setting is a key strategic decision of marketing manager. A multinational company is to
set pricing for a newly developed Mobile Phone set in the international market. What factors it
needs to consider setting the price decision for this innovative product. Why do you think that
company’s price would differ from home country to international markets?
Scenario Analysis No 5.
International marketers should have relevant skills and knowledge in conducting international
marketing research. Therefore, in-depth understanding of major stages of marketing research
processes and understanding the problems with survey is a must for any successfully
international marketers. Justify your position whether you agree or disagree to this statement.
Scenario Analysis No 6.
Recently you have started a fabric manufacturing company in Kuala Lumpur, Malaysia. What
types of responsibility do your manufacturing company have toward its stakeholders. What
ethical and sustainability issues do you need to consider in operating in Malaysian fabric
markets.
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