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Read each role carefully along with the questions. Then, write one page in the role of the ″seller of a home″ and one page as the ″real estate agent. Add a title page, reference page and use in-text citations to support your statements. Your total paper will be four pages (two pages of content, title page, and reference page).
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Role: Seller of a home
You are the owner of a four-bedroom home in a very nice part of town. The home has a spectacular view and impeccable landscaping. It is decorated so well that everyone who comes over wishes his or her house could look like yours. You and your spouse have decided that you want to sell your home even though the market is soft. You think you have found the real estate agent with whom you want to list the house. You want to get top dollar for your home.
What characteristics will you look for when you choose a real estate agent?
What role do you have to help ensure a successful sale of your home?
Is this a B2B or B2C sale? Why?
Role: Real estate agent
You are a seasoned real estate agent with a loyal clientele in this part of town. You have a track record of selling very expensive homes and reaping the benefits. You have done very well because of your referral business. But lately, the soft economy has taken its toll on your sales. You believe that keeping the prices as low as possible will attract new buyers.
Is this a B2B or B2C sale? Why?
If you are the real estate agent, how would you approach the sellers to get the listing at the price you want?
What selling skills do the real estate agent need to be successful?
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